GLOBAL RETAIL CONCEPT
Pilot Location: Galeries Lafayette, Paris
The new Tommy Hilfiger global concept, unveiled at Galeries Lafayette in Paris, marks the beginning of an international design rollout that redefines the brand's in-store experience.
Spanning approximately 100 square meters, the pilot location introduces a design language rooted in classic architecture and American sophistication. The interior balances heritage and modernity, reinterpreting Tommy Hilfiger's iconic identity through a lens of craftsmanship, warmth, and timeless detail.
At the heart of the concept lies a unique architectural signature: wall paneling inspired by the TH plaid, translated into subtle geometric reliefs. This gesture connects brand heritage with architectural expression, transforming pattern into structure.
To complement the refined backdrop, fixtures were designed with a "collected" and residential sensibility, softening the commercial environment and introducing a sense of authenticity and ease. The palette and materials - warm woods, brushed metals, and clean neutrals — create an elevated, welcoming atmosphere that feels both American and cosmopolitan.
The result is a clean, versatile framework that allows the product to shine while embodying Tommy Hilfiger's enduring spirit of modern classicism. As the first of many, this Paris flagship defines a global direction - one that blends heritage, architecture, and lifestyle into a cohesive, contemporary retail experience.
