San Francisco

The San Francisco store carries forward the retail identity I established for Todd Snyder, built around a distinctive set of brand codes. From custom paneling and material choices to décor elements like the William Morris wallpaper, these details form the backbone of the design language. While the project’s execution was handled by the in-house team, the store reflects how the codes I developed can be adapted and scaled to new contexts, ensuring consistency while allowing each location to feel unique.