Todd Snyder x CB2

James Mills Studio led the initial creative development for the Todd Snyder × CB2 collaboration, working with Todd to establish the concept, narrative and early product direction for the collection. JMS worked directly with the CB2 merchant team throughout the initial development phase, presenting the concept and creative direction through to executive sign-off.

Drawing on the shared language of American modernism, vintage design and Todd Snyder’s approach to menswear, the initial concept explored how the codes of the Todd Snyder brand could translate into a collection for the home. JMS developed the early creative framework, reference imagery and product direction that helped establish the foundation for the collaboration.