L’OBJET
MADISON AVENUE NEW YORK
JMS has been a long-term partner with Elad, the founder and Creative Director of the luxury home brand, L’Objet. We have worked with him for over 13 years in Paris, London, New York, and The Hamptons in various capacities: store design, expositions, large scale shows, pop-ups, and branding. In fact, it was Elad who introduced James and Nicholas.
L’Objet had been looking on the Upper East Side for a while and finally found the right space- it was small but in a great building with plumbing set in the back which is ideal for the growing apothecary line of products.
With limited space and large ever-changing collections of items that range from a deck of cards to a 2-foot-tall vase, the fixtures needed to be both aesthetically pleasing as well as flexible. Working directly with Elad we designed a system of shelving that can be changed and moved. We used an industrial shelving specification, and had it powder-coated sprayed to match the suede wallpaper that covers all the lower walls.
The overall store design is simple, with an architectural datum line on the perimeter anchoring the space and the use of noble materials varying in texture including travertine, suede, plaster, and antique brass. The aim was to create a simple, yet luxurious backdrop for the product.
Every square foot was considered, and custom millwork was detailed to maximize both product on display and on-floor storage.
